THE GIRLS NIGHT PODCAST is a platform that was created to share a safe space for women of color to share their entrepreneurial journeys and express their views on relevant social issues. Viberie developed the brand’s identity, creating its style guide, brand guidelines, vision and positioning to fit Girls Night’s audience profile.

Viberie also planned and executed all communications and media actions on the podcast, the website, and social media. In addition, we analyze listener and social media insights to create and curate content for the podcast and its social media accounts.

Amongst these responsibilities, Viberie also created and managed collateral to establish and maintain branding which includes the podcast’s artwork, audio waveforms for social content, clothing, drinkware, signage and more.

See more of our work with Girls Night on their Instagram and listen to them on Apple Podcasts.