What Viberie Did
+ Brand Identity Refresh
+ Event Identity Assets
+ Social Media Strategy & Marketing
+ Digital Media Strategy
+ Creative Consultation
The Blackhouse Foundation, also known affectionately as The Blackhouse, has blazed the trail for the past 16 years for Black creators in Hollywood through identity-centered programming at film festivals like Sundance and Tribeca. A brand refresh and a new social media strategy were needed as the organization continues to expand opportunities for Black multi-platform creators through film, tv, digital, and emerging platforms. That’s where we stepped in.
BRAND IDENTITY REFRESH
Modern sophistication with a youthful vibe
SOCIAL MEDIA
Our team was able to achieve a remarkable 25% increase in followers on Instagram following through a combination of creating and curating original, dynamic content that utilized Reels and carousels to highlight expert advice, industry news, and their fellowship programs for upcoming producers and screenwriters.
Due to their passionate commitment to showcasing the rich history of Black Hollywood both on and off screen, Viberie implemented a comprehensive content strategy to enhance their outreach, elevate brand recognition, and foster greater engagement on Instagram.
EVENT IDENTITY SUITE
Sundance Film Festival 2023 Official Poster
Sundance Film Festival 2023 Panel Discussion Templates
Sundance Film Festival 2023 Eventbrite Banner
