In the heart of the COVID-19 pandemic, wardrobe stylist Dyer found a new sweet endeavor—immersing herself into the world of ice cream craftsmanship.
Her vision was rich and adventurous, akin to a globetrotter’s dream; she envisioned Solo Scoop Creamery as a vessel for wanderlust souls to explore the world through a scoop. Each curated flavor is a passport to worldly destinations, from the comforting warmth of Belgian cookie butter to the romantic allure of Venetian rosewater and pistachio.
Our collaboration unveiled a narrative that’s as delightful and diverse as the flavors the brand offers, embarking on a quest to narrate a global tale through a palette of ice cream.
Origin Story
Embracing a globe-trotting essence through ice cream was a new venture that carried its share of hurdles.
Dennine knew the flavors she wanted to bring to life but wrestled with how to narrate her brand's story and build a distinctive identity. The quest for brand recognition was another steep climb, especially in a market brimming with established players.
Our workshops became foundational for the brand, not only helping crystallize Solo Scoop’s narrative but also helped them to create a logo and color palette that resonated with the brand’s worldly essence, paving the way for the brand to scoop out its unique space in the market.
Roadblocks
Brand Clarity Workshops
Collateral Design
Content Production
Activations
Set Design
Brand Consulting
What We Did
Unearthed Solo Scoop's brand DNA—escape, establishing a narrative resonating across campaigns, collaborations, and social media endeavors.
Garnered attention from prestigious platforms like Vogue and CNBC.
Fostered successful alliances with notable entities like Food Network, Rock & Roll Hall of Fame, Night Markets throughout NYC, and Nike.
Recognition and collaboration underscored the brand's growing influence.
Customer feedback affirmed brand resonance, with remarks on how each flavor felt like a journey to someone's home.
Propelled Solo Scoop from a quaint concept to a celebrated brand with a compelling narrative.
Victories
Strategic Approach
Nomadic Creamery
Conceived a 'Nomadic Creamery' concept to underscore the brand’s exploratory essence, enabling Solo Scoop to pop up at different markets and offer customized catering at various events. This strategy not only enriched the experiential element of the brand but also facilitated an adventurous journey for the customers, with each pop-up being a new destination to discover a global palette of flavors.
Customizable Luxury Cart
Devised the 'Solo Scoop Carte' concept, a luxurious, whimsical cart that pops up at special events like weddings and brand activations. This cart, adorned with elegant decor, offers guests a personal touch, letting them adorn their scoops with a variety of toppings or relish a hot chocolate station with ice cream toppings. This strategy not only elevates the brand's experiential quotient but also resonates with the brand's audience personas like brides and their families, who desire to offer their guests a unique, delightful experience, aligning with Solo Scoop's narrative of small luxuries and personalized adventures.
Global Appeal through Visual Storytelling
Leveraged the power of wanderlust imagery and travel-inspired copy to position Solo Scoop as a globally appealing brand. Utilized creative animations mimicking old-school travel boards to introduce new flavors, highlighting their inspiration from various global destinations. This approach not only enhanced brand personality but also resonated strongly with the target audience's aspirations and interests.
Limited Edition Campaigns for Engaging Customer Experiences
Successfully conceptualized and executed the "Friendsgiving Ice Cream Flight Tasting Kit," a limited edition product that blended the spirit of Thanksgiving with the adventurous vibe of Solo Scoop. This campaign, through its unique and interactive nature, not only sold out within a week but also significantly boosted brand engagement on social media, as customers shared their experiences using the kits.
Strategic Influencer Collaborations and Content Series
Spearheaded innovative marketing strategies like the "Guess That Flavor" series with NYC lifestyle and food influencers, and collaborations with beverage influencers like The Cocktail Snob. These partnerships were vital in building brand credibility, especially when physical sampling was not feasible. The collaborations led to a notable increase in sales and also established Solo Scoop as a versatile and collaborative brand, engaging with diverse influencers and audiences.
As Solo Scoop embarked on its flavor exploration journey, our collaboration didn't just end at brand creation.
We delved deeper through brand therapy sessions, updating their narrative by identifying key personality archetypes and recrafting brand attitude statements.
Together, we navigated the do's and don'ts of their brand language, ensuring it remained light-hearted yet refined, akin to a sommelier's discourse about wine.
We also orchestrated a playful yet sophisticated product naming strategy, intertwining travel lingo with a fine dining experience, further enhancing the brand’s adventurous essence.
Continued Collaboration
Campaign Photoshoots
SWEETSPRING Collaboration with Ten To One Rum
Flavors: Guava Sorbet (Mexico) & Tiramisu Ice Cream (Italy)
Creative Direction/Wardrobe Styling: Dennine Dyer
Photographer: Karston Tannis
Production/Prop Styling: Viberie Creative
Campaign Photoshoots
The Tea Party
Flavors: Chai (India), Chamomile Agave (Germany), Matcha (China)
Creative Direction, Photography, Prop Styling: Viberie Creative
Campaign Photoshoots
Solo Scoop’s First Birthday Collection
Flavors: Birthday Cake (France), Caramel Pecan Pumpkin (Cancun)
Pink Lemonade (Chicago), Spicy Choc Brownie (Mexico City)
Creative Direction/Wardrobe Styling: Dennine Dyer
Photographer: Karston Tannis
Production/Prop Styling: Viberie Creative
Event Collateral Design
Packaging Collateral Design
