Let’s Talk - The Real on Branding for Startups and Small Biz
As an entrepreneur, we’ve all been there — asking ourselves why, despite pouring our time and energy into our brands, it feels like we’re just not clicking with our customers.
You’re not alone.
Today, we’re getting into the world of branding - not the dry textbook stuff, but the real challenges you face on the daily (and some tips to make your brand pop).
Navigating the Market with a Solid Brand Strategy
Finding your special spot in the market can be tricky. But here’s where a solid brand strategy comes into play.
It is your map and compass in this wilderness, guiding you to create strategies that make you different, and where your brand’s story rings true for the right people.
Our Formula for Your USP
USP = What your customers want + what your business does well + what your competition lacks
Keeping it Consistent with a Brand Guide
Imagine trying to enjoy your favorite playlist, but the songs keep changing genres abruptly. JARRING like the Brits would say.
This is what it feels like when your brand lacks consistency. Your brand guide is your playlist curator, ensuring each touchpoint with your customers—be it your website, social media, or packaging—plays in perfect harmony. Your brand should hit all the right notes at the right time, every time.
An abbreviated brand guide for our client, The Blackhouse Foundation.
Making Genuine Connections through Brand Marketing & Brand Values
Cookie-cutter marketing is out, real dialogue and relationships are in. True brand marketing connects a business to its audience through their shared values. Blume, a skincare brand, doesn’t just talk about community, they’re in it.
Their approach is community-curated; they come up with products with their audience, for their audience. They're a prime example of a brand that embeds its values into every aspect of its business, from product development to storytelling.
From surveys to sample testing, every step of their journey is a shared experience.
Creating Your Brand’s Signature Dish with Brand Positioning
Yes, Chef! Your brand is a master culinary artist in the market of flavors and aromas. Your brand strategy becomes your secret recipe, blending the right ingredients to create a signature dish that tastes, looks, and feels GOOD!
Brand strategy captivates the senses and draws people in. With each strategic choice, you season your brand to perfection, ensuring that once your customer gets a taste, they want more.
Brand positioning asks you to differentiate your offering through emotional, functional, and aspirational benefits. How does your brand fit in these gaps?
Let’s Get This Party Started
It’s time to turn your branding challenges into wins! At Viberie, we help entrepreneurs like you refine your brand strategy, create a kickass brand guide, and help you stand out in your market.
If you’re eager to breathe new life into your brand, sign up for our newsletter for insider tips, or hit us up to chat about how we can elevate your brand together.
Your brand’s next chapter starts now!
